The new merch from the rapper and producer duo is printed with the mixtape cover before moving into some more out-of-the-box designs. The “character tee” takes inspiration from BAPE’s Baby Milo designs and recreates Metro Boomin and 21 Savage in the same style. Their IRL faces are blown-up on another tee that looks like it would fit right in on a merch stand at a WWE match.
Of course, merch has become commonplace as the profits artists make off of album sales has deteriorated. Kanye West started this year off with his best-selling TLOP merch before launching a pop-up shop in NYC that allegedly made a milli. Other artists, like Justin Bieber, Post Malone, Rihanna, and Zayn Malik have followed suit. Drake also experimented with the pop-up shop format, but gave his tees away instead of selling them.