A-Trak hits a Western-themed bar to MC a night of mechanical bull rides in the video for “We All Fall Down.” The video for the Jamie Lidell-assisted track is directed by Nicolas Randall and takes a heavy cue from its name as it showcases the brave bar attendees taking on the bull ride before eventually falling down. “I’ve always said you should be able to summarize a video in one sentence,” the Fool's Gold founder tells Nylon. “So when Nicolas Randall sent his treatment about girls on a mechanical bull who ALL FALL DOWN (wink wink), I knew that was the one.”
The song has become a fastest-growing original with over eight million plays since its release. Watch the video above and check out the “We All Fall Down” remixes courtesy of STFU, Willy Joy, Volt & State, CID, and more below. You can also catch more from A-Trak on Rick Rubin's forthcoming Star Wars Headspace album.