After all the hype over its world premiere tonight (May 22), Adele has finally revealed her visual for “Send My Love (To Your New Lover)” at the 2016 Billboard Music Awards on Sunday night (May 22).
Dressed in a Dolce & Gabana floral gown, the British singer sings defiantly in the middle of an all black room ready to tell her former lover what she thinks of him.
“Send my love to your new lover / Treat her better / We’ve gotta let go of all of our ghosts / We both know we ain’t kids no more,” she sings over a reggae-inspired beat on the chorus – a breath of fresh air from her more signature power ballads.
While there’s nothing much going on as far as storyline for this video, the clip begins to play tricks on our eyes as the video shows multiple colorful versions of Adele on the screen. As if there’s a technical difficulty appearing in the visual, the special effect strengthens the haunting message to her ex.
Aside from the video’s premiere on the 2016 Billboard Music Awards, Adele also nabbed two trophies Top Billboard 200 Album for 25 and Top Artist.
Congratulations to Adele!