Adele will debut the video for single “Send My Love (To Your New Lover)” at the Billboard Music Awards on Sunday. She released her third album 25 in November and topped the Billboard 200 for ten consecutive weeks.
— Adele (@Adele) May 16, 2016
Adele released a brief clip of the video on her Twitter, showing herself standing in front of an all black background while wearing a floor-length floral gown as the opening chords as the first 30 seconds of the song plays. Patrick Daughters (Yeah Yeah Yeahs’ “Maps,” Muse’s “Stockholm Syndrome”) directed the clip in London. “Send My Love (To Your New Lover)” is the third official single from 25, following up power ballads “Hello” and “When We Were Young.”
Adele is currently performing a sold out tour of Europe in support of her massive album. The European leg official comes to an end on June 15th and she’ll headline Glastonbury the weekend of June 22nd. Her North American tour kicks off on July 5th and runs through November 15th.
The Billboard Music Awards will take place on May 22nd at Las Vegas’ T-Mobile Arena and broadcast live on ABC. Ludacris and Ciara are hosting the ceremony while Britney Spears, Rihanna, Celine Dion, Justin Bieber, Shawn Mendes, Ariana Grande, Demi Lovato, DNCE, P!nk, The Go-Gos, Nick Jonas, Fifth Harmony, Troye Sivan, Blake Shelton and Gwen Stefani are set to perform. Madonna will honor Prince with a special tribute. Adele is also up for a special fan-voted Billboard Chart Achievement award against Drake, Rihanna, Little Big Town and the Weeknd.