Beyonce is ready to take the BeyHive to Ivy Park.
After announcing the new fashion label back in March, the pop queen released her Fall 2016 collection for the activewear brand with a new promo vid.
“I stretch my body out like the horizon,” says Beyonce in the promotional video. “I teach my body everyday that I can go a little further. I know my body can learn to bend and not break. I know what it’s capable of — I’ve seen it perform miracles.”
In the clip, Beyonce also shared her inspiration behind her hustle.
“When I’m about to give up, I picture that one person I love more than anyone — I picture them wherever they are in the world and I imagine myself running towards them. I see their face and they’re smiling and cheering and they’re so proud of me. They’re shouting my name and I make it to the end. I push past the pain and I find love,” she said.
The brand was under fire earlier this year when Ivy Park’s co-founder, Topshop, was accused of using sweatshop workers. But they’ve since released a statement that denied those allegations.
“Ivy Park has a rigorous ethical trading program,” read the statement. “We are proud of our sustained efforts in terms of factory inspections and audits, and our teams worldwide work very closely with our suppliers and their factories to ensure compliance.”