Birdman is getting his “respek” — one way or another. After his interview with Hot 97’s Ebro in the Morning, the rap mogul started shooting a video for his new single, “Respek” in New Orleans, this week.
The viral catchphrase derived from his heated interview with Power 105.1’s The Breakfast Club, in which Birdman demanded the Charlamagne Tha God put some “respek” on his name. The Internet promptly erupted with hilarious “respek” memes, and in true CEO fashion, Birdman has cashed in on the attention.
Last week, he announced a “Respek” merchandise line featuring T-shirts boasting some of his Breakfast Club one-liners.
Unrelated to “Respek,” Birdman also dropped visuals for “F– Em” featuring Neno Calvin and Hot Boy. The song could easily be another shot at Charlamagne, as well as to Rick Ross and Trick Daddy who have been disparaging his name in the media.
In the clip, Birdman and the rest of the Rich Gang crew roll around in money while spitting threatening rhymes to the camera.
Birdman’s Ms. Gladys drops on June 24 and Rich Gang 2 releases on July 1.
Watch the video for “F– Em” below.