Charli XCX has announced her own label, Vroom Vroom Recordings, an imprint of Atlantic Records UK. “Vroom Vroom Recordings is my new, experimental pop label and it will combine my love for bubblegum pop with mystery and darkness,” Charli revealed in a press release. “The artists coming up through it will be sharp, potent, deadly, and ultimately, will leave their mark on pop music. RIVRS and CuckooLander are two artists who have so much intelligence, pop sensibility and potential – they know what they want and both have great vision. That inspires me and it's why I want to work with them. I've always been fascinated by shy and introvert people – it's something that I am mostly not – and I feel both acts are in ways. It captivates me and sucks me in, and I think their music will do the same for others.”
The pop phenomenon will release her next EP, Vroom Vroom, on the label as well. The EP includes the title track, “Vroom Vroom,” which she debuted last fall on Beats 1 featuring SOPHIE. The two have gone on to collaborate even further with SOPHIE producing Charli's entire forthcoming EP. Listen below to Charli's new track “Trophy” that just debuted on Beats 1 and prompted Zane Lowe to dub her one of the most “forward thinking, risk taking, and brilliant pop stars in the modern era.” You can also look out for Charli's brand new Beats 1 show, The Candy Shop, which will feature Hannah Diamond and SOPHIE on its debut show this Friday, Feb. 26.