Dame Dash is partnering with television provider FilmOn to launch his own lifestyle TV network, Dame Dash TV.
According to Billboard, the network will feature millennial-friendly programming catered to aspiring entrepreneurs. The content will be produced and developed by Dash’s Damon Dash Studios.
“What you’re watching now is the DNA of the millennial generation from my point of you,” Dame said in a release. “This synergy with FilmOn’s global platform is going to get our content out to an even broader audience. We’re getting bigger. And stay tuned for scripted content soon.”
There are already several shows in the works including, Intelligent Boss Moves which will featured Dash and Dr. Boyce Watkins providing business insight, Hip Hop Motivation, a talk show that will feature guests like Cam’ron and boxer Andre Berto, and The Secret to Ballin’, which is a guide to getting rich and features insight from executives successful artists like Snoop Dogg, Chris Brown and Faith Evans.
Additionally, Dash will use FOTV’s channel to promote his clothing line, Poppington, with an app that will let viewers purchase what they see on his network. He’ll also debut the action movie he produced with Kanye West, Movie Mix Tape, on the network.