Now that Views From the 6 season is official in swing, Drake is starting to kick his promotion machine into high gear. First he dropped the song “Summer Sixteen” at the end of January, nabbing the No. 6 spot on the Billboard Hot 100 this week. Now, it looks like he's starting to bring his hometown into the excitement. Several social media users noted the advertisements that started popping up around Toronto today. Billy Bishop Airport (the main airport for the city of Toronto) tweeted out pictures of some of the ads, adding “the #6god has landed.”
Not long afterwards, Drake himself posted an Instagram of a huge billboard simply reading “VIEWS.” His caption read “All Star Weekend,” which references the upcoming NBA event being held in Toronto. Many online are saying the billboard was just erected in Dundas Square, right in the heart of the city.
With about two months left before the album drops, it's likely that we're going to be seeing more and more of these types of ads, especially in Drake's home city. Start preparing yourselves for the return of Drizzy (not that he really went anywhere).