Charismatic rapper A$AP Rocky was in full work (and turn-up) mode for the launch of his new collaborative collection with GUESS ORIGINALS last week. Taking place in the exotic location of the Selfridges car park in Oxford Street, London (we're serious: it was an actual car park) it was pure '90s nostalgia, an affectionate retro haven if you will. Decorated with posters and cut-outs from our childhood and stacked to the brim with arcade classics, such as Street Fighter, Donkey Kong, and Space Invaders, it was enough to make us yearn for our more innocent, youthful days and show these millennials how inferior their generation really is.
However, the night wasn't just about '90s memorabilia and walking down memory lane; Rocky tore-up a killer set along with fellow A$AP Mob member, A$AP Nast. This was quickly followed by another fire set, this time from south London's very own Section Boyz. Additionally, the guestlist was a who's who of the London scene: Skepta, Stormzy, Siobhan Bell, Liam Hodges, Caitlin Price, Mimi Wade, WSTRN, Carri Munden, Rosie Fortescue and more were all in the
building car park.
The GUESS ORIGINALS x A$AP Rocky collection is available now from Selfridges department stores across the UK, as well as the GUESS webstore. If you weren't lucky enough to attend the party last Friday, we've got some exclusive snaps for you to gush over in gallery below. Now if you'll excuse us, we need to find the person who hooked up all those arcade machines and see if we can get one for the office…
Photography: David Bennett