Justin Bieber’s “Purpose Tour” pop-up shop in collaboration with VFILES is opening today, May 4. The two-day event will take place at the retailer’s SoHo location in New York City. While Bieber’s crew set up shop last night, Fear of God’s Jerry Lorenzo, who helped design the tour merch, shared some photos of the items that will be exclusively available at VFILES.
In addition to the jean jacket, tees, and sweats that have been available at his tour stops, Bieber has also added a selection of exclusive VFILES collaboration merch. The new pieces include a bright yellow hoodie with the word “security” across the front, a black hoodie with the “Purpose” tour logo in yellow, and a gray tee with lyrics from his song “Love Yourself” emblazoned on the back. Each new style also includes the dates of his show at the Barclays Center in Brooklyn.
Judging by a photo shared by Lorenzo, the pop-up shop is stocked with plenty of merch. But, if the turnout is anything like Kanye West’s “Pablo” pop-up or Drake’s “Views” pop-up shop, it is going to go quick.
The “Purpose Tour” pop-up shop will open today at 12 p.m. It is located at 12 Mercer St.