After appearing in Calvin Klein's spring campaign, Justin Bieber has officially partnered with the brand for his Purpose Tour, which kicked off in Seattle last night. The brand will be the exclusive apparel provider for his shows in North America and Europe, reports WWD. Bieber and his backup dancers will be dressed in Calvin Klein for a portion of the show and video content from Calvin Klein's latest campaign will be featured during the concert.
Calvin Klein will also set up an immersive branded experience at several of the tour locations and will offer a limited-edition zine that features never-before-seen images of Bieber from the brand’s spring ad campaign.
You might remember that Drake also chose Calvin Klein to outfit him for his “Would You Like a Tour?” tour in 2013.