The “Pablo” merch frenzy continues. Kanye West and company have done a pretty good job at keeping things fresh when it comes to the rapper’s line of The Life of Pablo merchandise. Between the pop-up shops in New York and Los Angeles, West has consistently introduced a number of new designs specific to each occasion. Yeezy made no exception when it came to this year’s Governors Ball Music Festival. The rapper is set to headline the final day of the weekend-long fest (weather pending), and was sure to bring some new merchandise with him.
While the designs follow the trademark formula of past “Pablo” merch (blackletter font and dual-sided prints), a majority of the new goods feature a “New York” print on the front chest with a larger back print of lyrics from various songs off the rapper’s most recent album. One of the standouts of the batch is a neon orange T-shirt with one of the record’s most controversial lyrics: “I made that bitch famous.”
As expected, a variety of merchandise from the festival has already hit eBay with starting prices ranging from $100 to $150 a T-shirt. Considering some of the outrageous prices that Kanye West merch has fetched in the past, the reseller markup on these isn’t the worst we’ve seen. However, if you don’t want to pay resale, you can always keep your fingers crossed that West will release one of the designs via his official website, as he’s been known to do.