Kanye West is the star of Balmain’s new fall/winter 2016 campaign. This is the rapper’s second campaign with Balmain, but unlike the first he’s not featured alongside his wife Kim Kardashian. West stars in the ad with model Joan Smalls wearing a version of the custom beaded-jacket he wore to this year’s Met Gala.
The campaign, which is shot by legendary fashion photographer Steven Klein, is about a “music fashion fusion,” according to the creative director behind the images Pascal Dangin. Dangin also reveals that there are “more coming soon.”
Balmain has also released a couple of short clips, neither of which feature West, though.