SXSW is upon us! The biggest arts and music festival of the year looks to be especially live and everyone is understandably excited. We’re going to help make your experience a little bit smoother—because there’s just too much good music and too many cool events for you to miss.
Mazda’s featuring projection mapping where guests can control the content they see on the display car outside as it becomes a canvas of custom looks and environments; and a spectrum analyzer inside Hype Hotel that uses LED lighting to create patterns of soft colors to the music in the background. Artists will be engaging with bloggers at the Mazda Artist Lounge and the Mazda Studio si teaming with La Blogotheque for intimate performances and in-person interviews.
Petite Noir, Carli XCX, Empress Of and Jack Garratt are among the acts set to take the stage at Mazda + Hype Machine’s Hype Hotel, so the 2016 lineup is as stellar as ever. We all know how difficult it can be to catch a great show with all of the talent, limited time and so many lines. It can be insane trying to actually catch the coolest acts and you don’t want to miss a great song from an awesome band. So there’s an easier way for you to not miss the best performances.
To take some of the pressure off of you and to help you get around those lines, we’re giving away 5 Mazda #FastPass + guest per session. Use #FastPass and you may win to skip the line; your SXSW experience will be one for the ages and here’s your chance to make it as memorable as it can be! Be sure to tweet “I want to #HypeON with #MazdaSXSW so I can skip the line at #HypeHotel!”
Winners will be selected randomly through Twitter. For more details: http://hypem.com/hotel/2016/fastpass_details
Brought to you by Mazda, presenting sponsor of Hype Hotel at SXSW. #MazdaSXSW #HypeON