Veteran hip-hop stars Redman and Method Man have a well-established affinity for marijuana. The two emcees found a second career playing up their chemistry as a Gen. X Cheech & Chong–most notably in the 2001 comedy How High–and it looks like those personas may be leading to a new business venture.
The rappers have been meeting with Jeremy Carr, CEO of BlazeNow, an app service that would help marijuana enthusiasts find dispensaries. Carr revealed to HipHopDX that Red and Meth have been in constant support and communication with BlazeNow.
“[Method Man & Redman] have been aware of the development of BlazeNow for a little while and they love the business plan and like the app and want to be involved,” Carr explained. “So we went with them to the High Times Cannabis Cup where they performed and we brought a bunch of hats and jumped on a jet with them and flew out to Vegas where they were performing the same night with Lil Wayne. We just got into detail about our business and marketing plans and what we want to do and how they can be involved. Obviously we’re still getting into place to making it official but they already wore our hats and our jackets and told the crowd about us, so it was pretty cool.”
And Carr is certain that the app will be available soon.
“BlazeNow, we’ve been developing it for a little over a year and the IOS version is done and approved by Apple,” he says. “We just finished the Android version and the website is looking pretty good too. We’ve already registered over 2,800 dispensaries and delivery services and now we’re gearing up for a real launch to the public. We’re hoping for April 20, [known as the official smoker’s holiday 4/20] and we can kind of soft launch now but we want to have a really solid marketing budget behind us so we don’t waste the opportunity.”
Method Man and Redman both had thriving hip-hop careers when they paired up for the first time on 1995s hit single “How High,” an ode to blazing a little sticky-icky. The song’s success paved the way for more collaborations and cemented the duo as a stoner-friendly pair of hardcore lyricists; and they rode the image all the way to the bank. So pairing up with BlazeNow makes all kinds of sense for all parties involved. And Carr sees bigger things ahead.
“We’re trying to be more mainstream,” Carr admits rather frankly. “We have a very clean app and we want appeal to advertisers in every industry. We want to get X Games, movies, video games, all that and we’re actually talking right now to [Watch What Happens: Live host] Andy Cohen. Totally opposite in the celebrity world but he’s a smoker and supporter everything. We may also be doing a proposal to Roc Nation. We’re trying to create a community here and show the whole country that every demographic fits.”