Since 2012, Nicki Minaj has released seven fragrances and as of today, she’s embarking on her eighth. The rapper announced the launch of the new scent, called Trini Girl, available now in the United Kingdom and in the U.S. via HSN Oct. 20.
Produced by Elizabeth Arden, the scent is said to “captivate the charm of [Minaj’s] Trinidadian heritage.” The women’s fragrance includes notes of juicy fruits, Trinidadian chaconia blossoms and finishes with coconut and white musk. In addition to a spray, Trini Girl will be available as a body lotion and shower gel.
Hardcore barbz have already known about the release for some time now via photos from press previews shared on social media. That conference back in August revealed the packaging which, similar to other Minaj fragrances, features a bust of the star as well as a golden head and long black wig.
Nicki Minaj introducing her new fragrance, "Trini Girl". [high quality] pic.twitter.com/ALC5ciZQvE
— Nicki Exclusive (@NickiExclusive) October 18, 2016
This won’t be the first time Minaj, who is fresh off an appearance in the new Beats commercial, appears on HSN to hock a fragrance. Back in 2014, she debuted her Onika Nicki Minaj fragrance and launched a special edition of MINAJESTY on the service.
The fragrance business is likely good money for Minaj. Back in 2012, WWD said that her Pink Friday fragrance could do $30 to $40 million in global retail sales in its first year. The publication went on to say that launch was likely to be one of the largest in celebrity fragrances, possibly on track to rival Taylor Swift’s. And since musicians make more money on endorsements and products (thus the rise of concert merch) than they do on their actual music, you can bet this won’t be the last Minaj fragrance we see.