During the 80s, two groups of Brooklyn-based teenagers came together with one mission—acquire as much Polo as possible.
“Known as the Lo Lifes, they dressed themselves in the finest garments stolen from every upper-class department store in the tri-state area, while living a reality that was the complete opposite of what Ralph Lauren represented,” the site explains.
Now, Lo Life founder Thirstin Howl the 3rd (along with New York-based photographer Tom Gould) has captured the underground movement in a 264-page book. Specifically, the work looks at the Brooklyn-based Lo Life crew’s influence on rap and fashion.
“For the past five years Lo Life founder Thirstin Howl the 3rd and photographer Tom Gould have been documenting this culture,” the Bury Me With the Lo On site reads. “Interviews, archival pictures, and recent portraits of key players make up the first-ever book recounting how a group of kids in Brooklyn went on to influence mainstream rap stars and birth a movement of boosters and collectors of Polo worldwide.”
The book was five years in the making and features never before seen archival photos, recent portraits and commentary from the original Lo Life crew, all aiming to shed light on the subculture created by hip-hop heads with an affinity for Polo.
Bury Me With the Lo On will be available on July 7 for $65.