Rihanna’s continues to grow her beauty empire with another new fragrance. The singer announced she will soon release the second scent under her namesake RiRi collection, which she first debuted in 2015.
The new perfume called “Crush” will be another one for the ladies. The scent will feature a “vibrant splash of bergamot, juicy mandarin,and vivacious pink peppercorn,” along with pink rose that is accented by a “spicy ylang drizzled in the tangy sweetness of red berries and a creamy musk, cedarwood, and sexy patchouli,” according to the press release.
The bottle was once again designed by Rihanna and was inspired by the original RiRi bottle. For the accompanying ad, Rihanna sticks to another all-pink getup.
Rihanna announced the release of her first RiRi perfume just short of one year ago. The release of her perfume at Macy’s stores in July attracted a crowd that camped out for days hoping to get their hands on a bottle and a chance to meet the singer.
Rihanna will continue to grow her successful beauty business after recently signing a contract with the luxury conglomerate LVMH estimated to be worth $10 million. Together they’ll launch her own line “Fenty Beauty by Rihanna” in 2017.
Fortunately, you won’t have to wait that long for “Crush.” The fragrance will be available online at select retailers in August.