Remember that mystery $400 million deal that Soulja Boy signed? Well, apparently, it’s the real deal.
The “Crank That” rapper signed with World Poker Fund Holdings, a publicly traded gaming company behind CelebrityWorld.com. The company confirmed the 5-year endorsement deal to Billboard and called Soulja Boy “one of the most influential urban entertainers and artist on social media today.”
We can’t argue with that. The Atlanta rhymer has racked up a huge following on social media with 5 million followers on Twitter, 2.8 million fans on Instagram and 9 million friends on Facebook.
“I invest in things I understand. I enjoy music, and of course gaming. Being an influencer is a form of currency,” said Soulja Boy of the deal. “Having portfolio diversification is critical if you want to be an effective brand ambassador. With regards to World Poker Fund, I believe in its strategy, its team, the vision, and management’s ability to target its financial goals.”
Matthew Bird, a rep for World Poker, agrees that the 25-year-old rapper can bring fan loyalty to their brand. “We no longer are fed content from major news networks — we seek it out and consume it by individual influencers that enrich our lifestyles,” he said. “Soulja Boy represents the best of the best and we are already seeing the impact from his presence.”
What do you think of Soulja Boy’s $400 million brand deal with World Poker Fund Holdings? Is he worth it? Tell us in the comments below.