Spotify thinks Apple Music‘s growth is actually a very good thing. In an interview with Adweek, Spotify CMO, Seth Farbman, clues in the world to their surprising feelings towards their music streaming competitor. “When we look at the competitive set, when you’ve got an amazing brand like Apple focusing on the music industry again, we think that’s good for the music industry,” Farbman notes.
The Spotify CMO thinks Apple’s growth is also extremely important in supporting and promoting the future of streaming. “It’s quite telling when a company like Apple so embraces streaming as the future that they’re converting their iTunes customers in the early days over to the new platform and technology. What we’ve seen is that validates streaming, it helps grow the total potential market, and really just creates attention for Spotify.”
Just this past March, the Swedish music streaming behemoth reached 30 million subscribers, which means they gained 10 million subscribers over a period of nine months. Apple Music just reached their own milestone this week when they hit 13 million subscribers. Still, Farbman suggests the company has important goals for the year ahead. “One of the great things about the growth of Spotify is it’s been able to do it off the love that people have for the product and the content that they get. From a marketing point of view, we have to resist the urge of telling our story, and we have to double down on telling the audience’ story and really improve ways to do that. So the big challenge this year is focus.” You can read the full interview here.