When word broke last week that DJ Khaled had signed with Jay Z for management, it felt like more than just the latest development in a seemingly endless winning streak for the Miami producer—this was a testament to how dramatically a solid social media presence can boost a career over a six-month span. The massively meme-able album campaign for I Changed a Lot paired with his tenacious insistence for success have manifested in truly major ways.
They never wanted him to win, but lately he just can't seem to stop. From his new show on Beats 1 to the success of his Finga Licking restaurant, there's no denying that DJ Khaled has gone from hip-hop royalty to a straight up mogul. To uncover his coveted key to success, we've chronicled the king of Miami's greatest hits from the past six months, starting with when he went sneaker shopping with Complex back in September. Bless up.