Timbaland has teamed up with fitness brand Zumba to produce music catering to their popular workout routines.
According to Billboard, the veteran hitmaker will make beats for STRONG by Zumba, a non-dance-inspired workout that focuses on high-impact exercises and strength training syncopated with music to match every move. So not only will you sweat, you’ll be rocking to the beat as well.
“I’ve always been into fitness, and music is a big part of exercising for me, and I feel like STRONG by Zumba was a great way — with my edge, my music style — to put it together,” Timbo told Billboard.
The 44-year-old producer chose “Nobody,” a song performed by his new girl group, Obs3ssed, to be used by the STRONG by Zumba instructors during their training sessions. Timbaland has also partnered with fellow hitmaker Scott Storch for a song that will be included in the program.
STRONG by Zumba isn’t like typical Zumba classes where Latin dances are at the forefront. Timbaland says his music will help get people get through their workouts and inspired them to push their limits in the gym.
Timbaland is no stranger to fitness. Back in 2005, he briefly left music to become a bodybuilder. “I want to be bigger, leaner,” he said during the time. “That freaky look, like when you can see veins popping. You know, I gotta always be the big sexy.”
Now he’s making your Zumba workouts look sexy.