Usher announced the new track via Instagram (see above) and the track is part homage to Master P‘s legendary rap label that stormed the charts in the late 1990s. Usher not-so-subtly references the glory days of tank medallions and neon army fatigues while also dropping sexual innuendos that are wholly Usher.
“Got that Master P–No Limit, baby/Give ya that Black Card–No Limit/Just know when you roll wit a n—- like me–there’s no limit, baby,” Usher sings. “Make ’em say ugh! No Limit/I C-Murdered that–No Limit, baby/Give you that Ghetto D–No Limit.”
2014s “I Don’t Mind” with Juicy J was Usher’s last charting hit, and it’s clear the 37-year-old is looking to make major noise with Thugger and “No Limit.” Usher’s late-career genre hopping has drawn some criticism from longtime fans, but one of the singer’s greatest gifts has always been his versatility.
Usher announced back in January that Flawed is coming; it’s his first studio album in four years. The veteran R&B superstar has stayed visible via high-profile performances. Flawed has no announced release date as of yet.
“No Limit” is exclusive to Tidal right now, and is a banger produced by Brandon “B.A.M.” hodges and Christopher Perry, with Thugger contributing rhymes.
Fans who aren’t Tidal subscribers can stream a 30 second preview of “No Limit.”