The black-and-white, screen-within-a-screen video juxtaposes imagery of a 1963 middleweight boxing title fight and alongside Pop performing the Post Pop Depression track, with that footage overlapping model Ruth Bell sitting atop a pedestal. Later in the video, when the boxing match ends, Bell is seen with bruises on her face.
“I love Iggy Pop and I’m a huge boxing fan,” said director Jamie-James Medina to Nowness. “I was listening to ‘American Valhalla’ and was reminded of this very low-key but classic fight between Dick Tiger and Gene Fullmer, which took place in Nigeria in 1963 and for whatever reason I found a connection there … There is so much history in Iggy’s voice and that seems to be a theme throughout his new record—the contender or the survivor or the last man standing. Iggy remembers watching the fight, which is incredible.”
In a March episode of Song Exploder, Pop explained that the song’s title is the result of a text message conversation between Homme and Pop about how the Norse version of heaven is the best “paradise” compared to the afterlives of other cultures. “This raises the question: Is there an American Valhalla? Where is it? What is it?” Pop texted to Homme. “After that exchange, I spent a day sitting in my car in the carport, coming up with words.”