Watch Puff Daddy’s Guest-Heavy, Black-and-White ‘Auction’ Video

Watch Puff Daddy’s Guest-Heavy, Black-and-White ‘Auction’ Video


Watch Puff Daddys Guest Heavy, Black and White Auction Video news

Puff Daddy reunites with director Hype Williams for his minimalist “Auction” video, rapping with Bad Boy alumni Lil’ Kim, Styles P and King Los. The swag-heavy clip – which finds the crew dressed in all-black against an all-white backdrop – recalls the high-energy vibe of Williams’ previous Puff-featured videos, including the Notorious B.I.G.’s “Mo Money Mo Problems.”

“Auction” finds the quartet alternating camera time, boasting about wealth and status over a brass-heavy jazz-funk groove. “Welcome to the auction,” King Los proclaims on the hook. “We selling flows, riches glow, solid gold / Big chains froze, flashy rings, all you need.”

The propulsive, self-produced cut is Puff Daddy’s latest single from 2015’s MMM, which he issued as a free mixtape in November, then via iTunes the next month as a retail LP. The album also features guest appearances from Big Sean, Travis Scott, French Montana, Wiz Khalifa, Future, Jadakiss and Pusha T, among others.

The rapper’s next – and reportedly final – studio release will be titled No Way Out 2, a sequel to his landmark 1997 debut. “It’s a crazy project,” Bad Boy signee Gizzle told Rap-Up in July. “I’m very honored to be part of it. Nobody can make an album like Puff Daddy … It’s one of a kind. The mindset is just to be classic and be epic and to really live up to that. We know it’s a tall order, but we welcome the challenge.”