The 1975 have released their video for “The Sound,” and the clip finds them taking on their critics in a humorous way.
The Tim Mattia-directed video opens with the quartet performing the upbeat tune inside a see-through box. Soon, several onlookers walk up to the contraption and observe the performance. As the gathering crowd talk to one another, words flash across the video screen, including “Is this a joke?,” “Do people really still make music like this?,” “They’re essentially making robotic Huey Lewis tunes,” “There’s no danger in this music at all,” “Unconvincing emo lyrics,” and “This band thinks it has a charismatic singer… they are mistaken.” More put-downs ensue that have been ostensibly hurled at the band, and they’re interspersed throughout the video.
Later in the clip, singer Matt Healy writes the words “Help Me” on one of the walls inside the glass box. The band may initially appear apprehensive about the situation, however, it’s not all dire for the group. Eventually, the tables are amusingly turned when the guys get to sit and observe the previously critical audience trapped inside the box.
“It wears its pop on its sleeve and it’s kind of unabashed,” Healy said of “The Sound” in a recent interview on Annie Mac’s Radio 1 show. “There hasn’t been a vehicle yet for us to do that. This album is perfect [for the song] because it’s juxtaposed with everything the album is.”
“The Sound” hails from the 1975’s sophomore album, I Like It When You Sleep, for You Are So Beautiful Yet So Unaware of It, which will be released on Friday.