Young Thug has his very own billboard in New York City. The unconventional rapper recently had everyone side-eyeing him after his comments about gender.
“I feel like there’s no such thing as gender,” he insisted in a Calvin Klein ad.
Now you can find him challenging the conventions of Black masculinity, draped in women’s clothing on his new NYC billboard. The campaign effort and Thugger’s recent sentiments about gender seem to fit the campaigns tagline—“I disobey in #mycalvins.”
The gigantic billboard is posted on the intersection of Houston and Lafayette, on the Lower East Side of Manhattan. Fellow artist Frank Ocean is also a part of the campaign, which lends a sensual, androgynous image to the seemingly new direction of Calvin Klein’s aesthetic.
Thugger’s latest endeavors may be a direct result of his new management, as the rapper recently hired Keyshia Cole’s former manger, Manny Haley. Thugger posted a picture of the pair on Instagram and captioned it “Riding round in my city with one of my managers @mannyhalley time to make big moves… He just joined the team, Udigg!!” Thug has also been pushing the boundaries in his music, which he highlights on Instagram in recent snippets of his forthcoming mixtape Jeffery.
In addition to music, the rapper recently joined a group of his peers in supporting black protest movements against police brutality. Specifically, Young Thug joined fellow Atlanta rapper, T.I. in opening up an account at the black-owned Citizen’s Trust Bank.
Check out Young Thug’s billboard above.